It has no ads, lots of garden pictures, helpful hints, great diagrams and plant profiles. It's a "how-to" resource.
Nothing elaborate or awe inspiring, nothing to pore over, just well documented, basic gardening advice with pictures.
I'm a fan, really, and find much to enjoy when it arrives in my mailbox.
They recently asked subscribers to take a survey indicating how likely they would be to read an article with the following titles:
|Very Interested||Somewhat Interested||Slightly Interested||Not Interested At All|
|Ultimate Perennial Handbook|
|27 Easy-Going, Easy Growing Flowers!|
|No-Fail Plant Combos|
|Flowering Shade Combos Made Easy|
|Easy Weekend Gardens|
|Ultimate Garden Borders|
No. And no. Not interested. Why? That ridiculous word in half the titles:
Many others have ranted about the dumbing down of gardening, and advertising efforts to make gardens something you install and forget. It drives me nuts.
The marketing premise is that putting plants in the ground is highly complex and such a chore and the very essence of disagreeable.
But it can be made tolerable with EASY plants, and it can be made less onerous with EASY garden plans. You can do it! It's no-care, no-fuss, no-interest, no commitment. So easy.
|Is gardening such a chore?|
Here's my issue:
Why would you want to turn off a potential market like that? Don't garden suppliers and publications want to nourish an ongoing love affair with plants? Why discourage buyers and readers from gardening by implying it's such a chore and time waster? You see the results, with homeowner landscapes full of languishing trees and shrubs that were installed and "needed no care".
|Snnnxxxx. Don't make me go outside.|
Let's all go inside and take a nap.